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Bo Gi Thit K Logo Chuyn Nghip: Nn Tng Xy Dng Nim Tin Vi Khch Hng
Khi tm kim mt bo gi thit k logo, hu ht doanh nghip u tp trung vo con s. Tuy nhin, cu hi chin lc hn cn c t ra l: "Chng ta ang u t vo iu g?". Bi l, mt logo khng ch l hnh nh, n l im chm u tin, l li cam kt thm lng v l vin gch nn mng xy dng nn ton b lu i nim tin ca khch hng.
Trong mt th trng cnh tranh, nim tin chnh l ti sn qu gi nht. Thng qua bi vit ny, mi bn n vi mt cm nang chuyn su, gip bn gii m cch mt bng bo gi thit k logo chuyn nghip tr thnh cng c kin to nim tin, v lm th no la chn mt i tc c th gi gm b mt thng hiu ca mnh mt cch an ton v hiu qu nht.
Logo - im bt u cho mi hnh trnh thng hiu.
Trc khi i vo phn tch mt bng bo gi, chng ta cn thu hiu vai tr nn tng ca i tng m chng ta ang nh gi. Logo l i s thng hiu v l cng c khi to nim tin mt cch mnh m, tc th.
Tm l hc ca n tng u tin: Sc mnh v hnh nh hnh nim tin
B no con ngi l mt c my a ra phn quyt cc nhanh. Cc nghin cu tm l hc cho thy chng ta hnh thnh n tng v mt thng hiu ch trong mt phn mi giy. Trong khonh khc , logo chnh l yu t th gic c sc nng ln nht.
Ni mt cch n gin, logo chuyn nghip cng ging nh mt ci bt tay tht cht hay mt b trang phc lch s. N to ra thin cm v m ra cnh ca cho s tin tng, trc c khi mt li ni c tht ra.
Case study thc t: Cc thng hiu ln bin logo thnh biu tng ca s tin cy
Sc mnh xy dng nim tin ca logo khng phi l l thuyt sung. Hy nhn vo nhng thng hiu tr thnh huyn thoi:
Apple: Logo qu to cn d l biu tng ca s i mi, thit k ti gin v cht lng cao cp. Khi khch hng nhn thy logo ny, h tin rng sn phm bn trong s c tri nghim vt tri.
Nike: Du "Swoosh" khng ch i din cho mt i giy, m cn l biu tng ca chin thng v hiu sut nh cao. Khch hng tin tng rng sn phm mang logo Nike s gip h t c mc tiu.
Amazon: Logo vi mi tn hnh mt ci ni t A n Z truyn ti hai thng ip nim tin ct li: s hi lng ca khch hng v s a dng ca sn phm ("t A n Z" .
Nhng case study ny cho thy, mt khi logo thnh cng trong vic xy dng nim tin, n s tr thnh ti sn v gi, mt li tt giao tip trc tip n tri tim v khi c ca ngi tiu dng.
Ti CR8, chng ti to ra logo c tnh ng dng cao: d in, d nh, d s dng trn mi nn tng t danh thip n social media, t sn phm n khng gian thng hiu. Logo do Cr8 thit k lun cn bng gia yu t hnh nh v chin lc, mi du n tr thnh mt phn ng nh trong tm tr khch hng.
Ri ro ca s khi u mong manh: Mt logo thiu u t lm xi mn nim tin
Ngc li, mt sai lm trong vic u t vo logo c th li nhng hu qu nghim trng. Hu qu ca vic la chn mt bo gi thit k logo gi r v mt sn phm cu th, s dng hnh nh sao chp hoc font ch li thi s ngay lp tc to ra mt "h su nim tin".
Khch hng tim nng, khi tip xc vi mt logo thiu chuyn nghip, s t t ra cc cu hi trong tim thc: "Nu h khng th lm tt mt vic n gin nh logo, liu sn phm ca h c tt khng?". S hoi nghi ban u ny l mt ro cn cc ln, khin chi ph marketing tng ln, t l chuyn i gim xung v lm mi n lc sau ny tr nn km hiu qu.
Bo Gi Thit K Logo: Tm Gng Phn Chiu S Chuyn Nghip & Tn Trng
Nu logo l im chm u tin ca khch hng vi thng hiu, th bng bo gi chnh l im chm u tin ca bn vi i tc thit k. Cht lng ca mt bng bo gi thit k logo phn nh thi , s tn trng v mc chuyn nghip m h s dnh cho d n ca bn.
Mt bo gi s si nh Thit k logo: 5.000.000 VN c th tit l nhiu iu ng lo: thiu tn trng, quy trnh lm vic khng r rng, tim n chi ph pht sinh v t duy coi khch hng l giao dch, khng phi i tc.
Ngc li, mt bo gi c trnh by chn chu vi l trnh, phm vi cng vic, v iu khon r rng th hin s chuyn nghip, tn trng v cam kt thc s. N cho thy i tc hiu bn, t tin vi gi tr h mang li, v xem bn l mt phn trong hnh trnh chin lc.
Bi vy, ng xem nh bo gi khng ch l con s, m l sn phm u tin ni ln cht lng ca nhng g bn s nhn c.
Cc Yu T nh Hng Trc Tip n Bo Gi Thit K Logo
Nhiu doanh nghip thc mc v s chnh lch trong cc bng bo gi thit k logo. S tht l, mt bo gi c cu thnh t nhiu yu t phn nh chiu su v cht lng cng vic.
Kinh nghim v Danh ting ca Agency/Designer: Mt agency danh ting vi cc d n thnh cng s c mc gi cao hn, i km l s bo chng v cht lng v quy trnh chuyn nghip.
Mc phc tp ca tng Logo: Mt logo dng ch n gin s c chi ph khc vi mt logo biu tng (mascot) cn v tay minh ha t m v c o.
Phm vi v chiu su ca Giai on Nghin cu: Mt bo gi thit k logo cao cp thng bao gm c giai on nghin cu th trng, phn tch i th, v nh v thng hiu m bo logo thc s hiu qu.
S lng Phng n & S ln Hiu chnh: Gi dch v cung cp nhiu phng n sng to v cho php nhiu vng phn hi hn s c chi ph cao hn, nhng cng gip bn c nhiu la chn v t c kt qu ng nht.
Quy m ca Sn phm Bn giao: Bn ch cn file logo c bn hay mt b Brand Guideline (cm nang thng hiu) chi tit hng dn cch s dng logo trn mi n phm? Phm vi bn giao cng rng, chi ph cng cao.
Yu cu v Thi gian Thc hin: Cc d n cn hon thnh gp (rush projects) i hi n v thit k phi u tin ngun lc, do chi ph thng s cao hn so vi tin thng thng.
5 Thnh T "Kin To Nim Tin" Phi C Trong Mi Bo Gi Chuyn Nghip
Vy, mt bn bo gi thit k logo chuyn nghip cn bao gm nhng g? Hy kim tra 5 yu t sau.
1. Kh nng thu hiu d n:
Cn tm kim iu g? Mt phn tm tt (Project Summary) u bo gi, nhc li chnh xc mc tiu, i tng khch hng, v nhng yu cu bn chia s.
Du hiu ng bo ng: Mt bo gi chung chung, c th gi cho bt k ai. iu ny cho thy h khng lng nghe hoc dng mt mu c sn, thiu s u t.
2. L trnh lm vic minh bch (Timeline/Process): Mt l trnh minh bch l xng sng ca mt bo gi thit k logo ng tin cy. Gip bn an tm v tin .
3. Cam kt v bn quyn v s hu tr tu: y l yu t bn phi kim tra k lng khi xem xt bt k bo gi thit k logo no m bo an ton php l tuyt i cho ti sn ca bn.
4. Phm vi bn giao chi tit: N cho thy s chu o v trang b cho bn b cng c hon chnh.
5. Chng minh nng lc - portfolio: y l bng chng xc thc nht v kinh nghim ca i tc cho thy mc ph hp gia kh nng m h p ng c so vi yu cu ca bn.
Quy Trnh Bo Gi Ti CR8 Design: Ni Nim Tin c Kin To T S Minh Bch
Ti CR8 Design, chng ti tin rng nim tin phi c xy dng ngay t nhng tng tc u tin. Quy trnh bo gi ca chng ti c thit k th hin s cam kt ny.
Bc 1: Lng nghe & thu hiu: Chng ti khng bao gi gi mt bo gi t ng. Mi th bt u bng mt cuc tr chuyn hiu r mc tiu kinh doanh v kht vng thng hiu ca bn.
Bc 2: Gi bo gi chi tit: Sau khi thu hiu, CR8 s bin son mt bn bo gi thit k logo ton din. y l mt ti liu PDF chuyn nghip, bao gm y 5 thnh t kin to nim tin nu trn.
Bc 3: ng hnh gii p: Sau khi gi bo gi, chng ti lun ch ng trao i, gii thch cc hng mc v tr li mi cu hi ca bn. Chng ti mun bn phi hon ton an tm v tin tng trc khi chnh thc hp tc.
Case study nh: Gn y, mt startup cng ngh nhn c 3 bo gi. Hai bo gi u tin ch l vi dng email. Bo gi ca CR8 l mt file PDF 5 trang, phn tch r rng tm nhn v l trnh. Gim c ca startup chia s: "Khi c bo gi thit k logo ca CR8, ti bit mnh ang lm vic vi mt i ng chuyn nghip v c quy trnh. S an tm chnh l iu khin ti la chn cc bn."
tham kho chi tit cc gi thit k logo cng ty ti CR8, mi bn tm hiu thm ti y.
B Cu Hi Vng Gip Bn "Thm nh" Nng Lc i Tc Thit K
gip bn t tin hn khi thm nh mt bo gi thit k logo, hy s dng b cu hi ny "kim tra" bt k n v thit k no:
Anh/ch c th cho ti xem mt d n tng t trong ngnh ca ti khng?
Quy trnh x l phn hi v hiu chnh ca bn mnh c th nh th no, v c bao gm trong bo gi ra sao?
Cam kt v tnh c quyn v vic chuyn giao 100% quyn s hu tr tu c th hin u trong hp ng/bo gi?
Ngoi chi ph thit k logo trong bo gi, c kh nng pht sinh chi ph no khc khng v quy trnh thng bo v chng nh th no?
Cu Hi Thng Gp (FAQ) V Bo Gi Thit K Logo
Ti sao ti khng nn chn bo gi thit k logo gi r ch vi trm nghn?
Logo gi r thng l sn phm sao chp, dng template c sn, thiu s nghin cu v khng c tnh c quyn. iu ny khng ch gy n tng xu m cn tim n ri ro php l nghim trng, hy hoi nim tin ca khch hng ngay t u.
Thi gian trung bnh nhn c mt bo gi thit k logo chuyn nghip l bao lu?
Sau khi bn gi yu cu cho mt bo gi thit k logo, mt n v chuyn nghip thng cn 1-2 ngy lm vic nghin cu v son tho mt bn bo gi chi tit, c nhn ha cho ring d n ca bn.
S khc bit gia bo gi thit k logo v bo gi thit k b nhn din thng hiu l g?
Mt bo gi thit k logo tp trung vo vic to ra logo v cc bin th ca n. Trong khi , bo gi thit k b nhn din thng hiu bao gm c logo, bng mu, font ch, danh thip, tiu th, v cc quy tc ng dng thng hiu khc.
Ti c nhn c file gc (.AI, .EPS) sau khi thanh ton khng?
Chc chn. Mt n v chuyn nghip lun phi bn giao file gc. iu ny c quy nh r trong mc "Phm vi bn giao" ca bo gi v hp ng.
Chi ph trong bo gi thit k logo l cui cng hay cha?
Mt bo gi thit k logo chuyn nghip s ghi r chi ph l trn gi cho cc hng mc lit k. Chi ph ch pht sinh khi bn c yu cu ngoi phm vi ban u, v n v thit k phi c trch nhim thng bo v ch bn xc nhn trc khi thc hin.
Hy Chn i Tc Xy Dng Nim Tin, ng Ch Mua Mt Hnh nh
Hnh trnh i tm mt bo gi thit k logo thc cht l hnh trnh tm kim mt i tc ng tin cy gi gm b mt thng hiu ca mnh.
Mt bo <a href=https://cr8.vn/bao-gia-thiet-ke-logo-chuyen-nghiep>gi thit k logo chuyn nghip</a> l khi u ca mt mi quan h i tc tin cy, v mt mi quan h tin cy l nn tng cho mt thng hiu vng mnh. Khi bn nh gi mt bng bo gi, ng ch nhn vo con s. Hy nhn vo s minh bch, s thu hiu v nhng cam kt m n th hin.
Sn sng xy dng mt nn tng nim tin vng chc cho thng hiu ca bn?
Hy CR8 gi bn mt bng bo gi th hin c nim tin, s chn chu v cam kt ng hnh. Chng ti y lng nghe, t vn v cng bn kin to nn mt biu tng xng tm.
Gi yu cu nhn t vn v bo gi chi tit qua Website: https://cr8.vn hoc Fanpage chnh thc ca CR8 Design.
Hoc kt ni trc tip qua Hotline: 0934.682.968
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